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Battlecard Generator

Sales battlecard generator

Your product and one competitor in. One screen your reps can read mid-call out.

One Screen
Honest About Where They Win
Words To Say Out Loud

Battlecard Writer

Ready for your card

Fill in the three boxes and get a one-screen battlecard back.

What is a sales battlecard?

It is a short note on one competitor that a rep can read in the middle of a call. It says why you win, where the competitor wins, what to say when their name comes up and what to ask.

This writer drafts that card from your product and the competitor you name. You read it, fix what you know better and share it with your team.

The battlecard template

  • Why we win: three lines. Each one is something the buyer can check, not a slogan.
  • Where they win: two lines, honest. If you hide it, the buyer will find it and trust you less.
  • When they come up, say: two lines you can say out loud, in plain words.
  • Ask them: one question that makes the buyer look at the gap.

Keep it to one screen. A card nobody reads mid-call is a document.

Frequently asked questions

What is a sales battlecard?

A one-page note on one competitor. It tells the rep why you win, where the competitor wins, what to say when the name comes up, and one question to ask.

How long should a battlecard be?

One screen. A rep has a few seconds mid-call to read it. A card nobody reads mid-call is a document.

Why does the card say where the competitor wins?

Because the buyer already knows. A rep who names it first sounds honest, and then the rest of the card is believed.

What should I write in the three boxes?

Your product in one line, the competitor by name, and who you sell to and what you sell. The last box matters most: it needs at least ten characters.

How many cards can I write?

Five a day, free. Your first one needs nothing. After that, give your work email to keep going.

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